Emprendia

The building of a solid identity linked to sustainability, consistent with changing realities of companies, organizations and regions, is key to communicate its unique selling point and differentiate from the rest.

Image & Institutional Communication

Emprendia accompanies its clients in the definition or building of these intangible assets and in communicating them in an effective manner to different target audiences: internal collaborators, share holders, clients, suppliers, media, related businesses, neighbors, community actors, public authorities and other “stakeholders”. All of this, from a sustainability stance.

Emprendia accompanies clients to:

• Identify the features that define their singular identity.
• Define the key messages that communicate these characteristics.
• Plan and manage communication strategies in mass or specific media.
• Plan and manage communication campaigns with diverse audiences related to their respective activities, products and services.
• Facilitate the understanding and assessment of changing business environments and opportunities, risk management and accompany them through communications.

Press Campaigns

The ability to produce media content is becoming one of the best channels to disseminate information and messages that can reinforce corporate, public, NGO or regional positioning. It is essential to do so with clear and attractive messages, carefully crafted by a team of professionals whose job is to define and develop main or supporting elements (statistics, images and graphics).

Emprendia provides professional consulting services to:

• Improve launching results for brands, products and services.

Reinforce images of clients.

• Promote different issues in the media.
• Disseminate positive information and news.

Sustainable Branding

Brands are company’s main asset. Positioning is one of the features that competitors cannot reproduce. The construction and protection of a brand with is positioning is one of the most important values for a company’s survival. To communicate these values it is necessary to build a strategic planning exercise that includes a sustainable approach in its decision making cycle together with the impact analysis of social, economic, environmental and political considerations.

Emprendia works with its clients to perform:

• Strategic communications planning
• General planning – insights – ideas
• Brand activations
• Creation of sustainable branding

Territorial Marketing

Over the past years, different towns, cities, regions and even multi stakeholder international territorial clusters have understood that, in order to improve their practices and gain a better position in a global competitive world, they must achieve the coordination of its actors from their unique profile, visions, values and the force of shared vocations.

Emprendia accompanies groups from rural towns, natural areas, cities and regions, composed by business, civil society organizations, public authorities and others to:

• Construct territorial vocation and unique competitive market positioning
• Offer shared proposals for sustainable value
• Adapt collectively to changing contexts
• Communicate effectively as a group to key audiences

Web 2.0

Progress in technology and social networking demands new message formats and higher interconnectivity. The challenge for corporations and associations facing rapid change is to reach audiences with quick and innovative content, and at the same time, take special care of image.

Emprendia can partner with corporate marketing and communication teams to:

• Design online marketing and communication campaigns.
• Develop interactive tools (blogs, e-mailings, animations, etc.)
• Create suitable messages and content for any media strategy.

Media Research

Before launching a communication campaign, it is important to analyze what is being transmitted by other actors who move in the same field.

Emprendia’s research in media allows to:

• Anticipate interest by media regarding a subject to be communicated.
• Analyze the agenda of media regarding specific themes.
• Increase impact possibilities leveraging media agendas.

Corporate Social Responsibility

Apart from the regional or global standards for corporate social responsibility, organizations are exposed today to increasing challenges such as climate change, biodiversity loss, water constraints, fossil fuel shortages, the divide between the rich and the poor and inappropriate use of public spaces. However, new opportunities arise in domains such as local and international inclusive business (BoP), sustainable investments, the new economies, ecosystem services, sustainable procurement and competitiveness based on ethics and transparency.

Emprendia advises clients to:

• Design and implement corporate responsibility integrated strategies as an essential part of business.
• Develop social investment and transfer of tangible or intangible resources to areas with fewer opportunities.
• Turn corporate responsibility into a management asset.
• Communicate corporate responsibility actions as differential asset of marketing and socio-environmental positioning.